Supermetrics
US alternative: FunnelMarketing data integration platform that moves data from advertising and analytics sources into reporting destinations.
Overview
Supermetrics is a data integration product for marketers and analysts who need to collect, transform, and move data from advertising and analytics platforms into reporting destinations. The platform supports recurring data pipelines, reporting, and marketing intelligence workflows for businesses at scale.
Why it is listed
Replaces
Funnel
European signal
Reviewed as strongly European-aligned
Privacy and hosting notes
Official privacy and legal materials support a GDPR-oriented data-processing posture for a marketing data platform handling customer datasets.
Funding and ownership
Official company announcement confirms a €40M Series B in 2023 led by Highland Europe, while also stating that the company was profitable from day one.