PrestaShop
US alternative: ShopifyFrench-born open-source ecommerce platform for building and scaling online stores.
Open SourceFree optionFully European
Overview
PrestaShop is a flexible open-source ecommerce platform used heavily by European SMBs, agencies, and merchants that want customization and store-data ownership. It now sits inside a broader European open-source commerce ecosystem.
Why it is listed
Replaces
Shopify
European signal
Reviewed as strongly European-aligned
Privacy and hosting notes
Self-hostable core software gives merchants ownership and control over store data.
Funding and ownership
Raised venture funding in earlier years; acquired by MBE in 2021, then sold to cyber_Folks in 2026.