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Plausible Analytics

US alternative: Google Analytics

Independent open-source website analytics platform focused on privacy, simplicity, and EU hosting.

Fully European

Overview

Plausible Analytics is one of the clearest European alternatives to Google Analytics for teams that want simple traffic reporting without cookies or personal-data collection. The company explicitly positions itself as independent, self-funded, profitable, open source, and EU-hosted. For Antimaga it is a strong fit because it is an established production software business with a clear replacement story, a defensible privacy proposition, and broad relevance across startups, media, and online businesses.