Attio
US alternative: HubSpot CRMAttio is an AI-native CRM and go-to-market workspace for building flexible customer-data workflows, pipelines, and automations.
Overview
Attio combines CRM records, flexible data models, pipeline management, collaboration, and automation for go-to-market teams. Its product is designed to adapt to different sales and relationship workflows rather than impose a fixed schema. Attio is headquartered in London and serves startups and growing companies globally.
Why it is listed
Replaces
HubSpot CRM
European signal
European details are still being reviewed
Privacy and hosting notes
Official legal and privacy materials identify the UK operating company and describe processing for the hosted CRM service; current subprocessors and data-region settings should be checked.
Funding and ownership
Attio official announcement reports $116M raised to date after a $52M Series B in 2025.